James mcgregor is a business investor in china for giv. He enlivens the stories in this wellorganized book with great. He gives specific lessons through detailed, compelling narratives of how deals. Destined to become the bible for business people in china, one billion customers shows how to navigate the often treacherous waters of chinese dealmaking. I wanted to write a modern, updated version of the carl crow book 400 million customers with depth and affection for the chinese. By consonant, it covers by the prognosis, or possibly if there is no teaching.
James mcgregor one billion customers similar books. Lessons from the front lines of doing confidence hugely needs a chip v. In any case, one billion customers is an encyclopedia of insights into chinese culture, politics, and practices that illuminates the path to success for any foreign company, no matter what its playing. One billion customers, is meant to serve as a guide for people doing business in china as mcgregor himself writes. Only by showing the sometimes complex details of how certain deals came together or fell apart, how the people involved viewed and treated each other, how politics and prejudices. One billion customers book by james mcgregor official.
Use features like bookmarks, note taking and highlighting while reading one billion customers. He is now a businessperson in china and has thoughtfully structured the book with this audience in mind. I want the book to last for 10 years or so, said james mcgregor, author of one billion customers. Not sur prisingly, his book one billion customers is easily one of, if not the, best business books devoted to helping readers. I liked james mcgregors book, one billion customers. One billion customers summary lessons from the front lines of doing business in china by james mcgregor. More companies are also transitioning from older operating systems to windows 10 as part of their commitment to running the business more efficiently and securely, positioning themselves to offer better products, services and solutions to their customers.
Now, the first book to present a coherent picture of chinas emergence as a global economic power, one billion customers maximises the. Each week, our editors select the one author and one book they believe to be most worthy of your attention and highlight them in our pro connect email alert. Sorry for sounding defensive on this, but no fewer than three china business consultants whom i respect have told me that the thing they most disagree with me on is my liking the book, one billion customers. China is undergoing the raw capitalism of the robber baron era of the late 1800s. This book is intended to show rather than tell what it is like to do business in china. One billion customers free summary by james mcgregor. James mcgregor foreign companies are flocking to china to both buy and sell.
Brilliantly written by a former the wall street journal china bureau chief turned successful corporate executive, the book reveals indispensable, streetsmart strategies, tactics, and lessons for succeeding in the worlds fastest growing market. Lessons from the front lines of doing business in china pdf, epub, docx and torrent then this site is not for you. The story of nic volker and the dawn of genomic medicine. This complete summary of the ideas from james mcgregors book one billion customers shows that it is difficult to emphasise just how important the chinese economy will end up becoming to the global economy in the future. From one to one billion devicesone customer at a time. Download it once and read it on your kindle device, pc, phones or tablets.
He is one of the few western writers on business in china. After reading through the book, one has to accept the words of the author in the preface. Former wall street journal china bureau chief james mcgregor, now a businessman, gained valuable insight into the emerging markets in china. Finished reading one billion customers by james mcgregor. This book is intended to show rather than tell what it. If youre looking for a free download links of one billion customers. This book should have been called one bill partners, as there is very little about market research in the book. If youre going to read one book about hollywood, this is the one.
One billion customers by james mcgregor companies from around the globe are flocking to china to buy, sell, manufacture, and create new products, but as. A helpful andor enlightening book that stands out by at least one aspect, e. Often referred to as the bible for anybody doing business in china, one billion customers shows how to navigate the often treacherous waters of chinese deal making. Brilliantly written by an author who has lived in china for nearly two decades, the book reveals indispensable, streetsmart strategies, tactics, and lessons for succeeding in the worlds. A mandarin speaker, he is a journalistturnedbusinessman who has lived in china for 20 years and the author of the book one billion customers. More or less utilizing the how to approach, mcgregor confidently outlines. Lessons from the front lines of doing business in china. Lessons from the front lines of doing business in china by james mcgregor.
A wall street journal book published by free press and. Brilliantly written by an author who has lived in china for nearly two decades, the book reveals indispensable, streetsmart strategies, tactics, and lessons for succeeding in the. One billion customers by james mcgregor ezinearticles. A helpful andor enlightening book that combines two or more. In any case, this book drives home one crucial point. In his new book, james mcgregor shares his insiders perspective on how to, and how not to, do business in china. One billion customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of chinas emergence as a global economic power with a dogeatdog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out. Get the key points from this book in less than 10 minutes.
The promise and perilsmostly the latterthat western businesses face in chinas huge but chaotic market are probed in this illuminating if not quite reassuring primer. Lessons from the front lines of doing business in china one billion customers. With his extensive handson experience in china and his formidable storytelling skills, his book, one billion customers, is filled with valuable insights and. Companies from around the globe are flocking to china to buy, sell, manufacture, and create new products, but as former wall street journal china bureau chief. In 2005, mcgregor published the book one billion customers. This book is about how china went from communism to embracing capitalism, and how china is still ruled by its ancient culture and confucian philosophy. China has a reputation for vast complexity, but journalist james mcgregor demystifies many of its modern business practices by placing them. One billion customers stands out from this crowd in a few important ways. We couldnt be more grateful to our customers, partners and employees for helping us get here. Rather, one billion customers is a series of highly readable case studies discussing businesses and joint ventures that went right and wrong in china. One in every seven people on the planet are planning, creating, ideating, executing, moving, shaking and doing great things with windows 10.
Quickly becoming the bible for anybody doing business in china, one billion customers shows how to navigate the often treacherous waters of chinese deal making. I could mention that im over my cold, but thats not as interesting as the book one billion customers. Access a free summary of one billion customers, by james mcgregor and 20,000 other business, leadership and nonfiction books on getabstract. Pdf one billion customers download full pdf book download. Brilliantly written by an author who has lived in china for nearly two decades, the book reveals indispensable, streetsmart strategies, tactics, and lessons for succeeding in the worlds fastest growing consumer market. One billion customers maximizes the expansive knowledge of a respected journalist, wellknown businessman, and ultimate china insider, offering compelling narratives of personalities, business deals, and lessons learned from morgan stanleys creation of a jointventure chinese investment bank to the pleasure dome of a smuggler whose 6. This book shows ways of dealing with the difficult chinese government and intricate business practices.
This complete summary of the ideas from james mcgregors book one billion customers shows that it is difficult to emphasise just how important the chinese economy will end up becoming to the global economy in the. This summary of the ideas from james mcgregors book one billion customers shows that it is difficult to emphasize just how important the chinese economy will end up becoming to the global economy in the future. This work offers a summary of the book one billion customers. Lessons from the front lines of doing business in china kindle edition by mcgregor, james. Edge browser from windows 10 we can now deliver new builds to customers outside of the normal windows 10 release cadenceand to. One billion customers npr coverage of one billion customers.